Presented at the Azores Tourism Summit at the beginning of the month, the new Azores Tourism Portal (https://turismo.azores.gov.pt/) aims to make it more accessible to search for tourist information in the region and to streamline the user experience.

The Azores Tourism Portal is an innovative platform that centralises, on a single official website, a wide range of services and content related to tourism, which were previously scattered across various channels, in order to provide a more efficient and integrated experience for all users.

As well as collating all the relevant institutional information, from the legislation in force on licensing activities and financial incentives, to the services and tourist resources for which the Regional Directorate for Tourism is responsible, such as the Azores Routes and hiking trails, the new site makes available for consultation the strategic instruments for tourism development in the region, including PEMTA 2030 - Strategic and Marketing Plan for Tourism in the Azores, the Azores Sustainability Policy.

This new communication tool gives entrepreneurs and potential investors centralised access to regulatory and strategic information designed to guide promoters in the planning and decision-making process of possible investments, providing tools and resources that enable the development of new businesses and tourism initiatives. New resources will soon be made available, allowing many of the processes that used to take place via e-mail to be handled through the tourism platform.

The new Azores Tourism Portal is yet another result of the sector's dematerialisation and digital transition process, which has already begun at the Tourist Information Offices, providing digital access (with the possibility of downloading) to all the island's brochures and maps.

The platform also includes a section focused on the region's tourist offer, with all kinds of information of tourist interest for each of the nine islands, from geography, history, gastronomy, places to visit, activities to do, among others, as well as identifying licensed accommodation companies, land and sea tourist entertainment, car hire, travel agencies, restaurants, public transport and links to other platforms and information materials in digital format.

With this new digital tool, the Regional Directorate for Tourism guarantees a dynamic and permanent communication channel with all its audiences, reinforcing its commitment to promoting the sustainable development of tourism in the Azores, encouraging innovation and growth in the sector.